Abigael Ngugi
Nairobi
Summary
Dynamic Paid Media and Growth Marketing Specialist with over 5 years of experience delivering measurable results across diverse digital channels. Expertise in designing, executing, and optimizing performance-driven campaigns, automating customer journeys, and enhancing lead nurturing processes. Proven ability to create compelling content and ad creatives that align with brand strategy and significantly boost conversions. Strong analytical skills facilitate effective campaign performance analysis, generating actionable insights to scale growth initiatives while fostering collaboration in remote and cross-functional teams.
Overview
9
9
years of professional experience
Work History
CONTENT SPECIALIST
Username Properties
05.2024 - Current
- Supervised and curated all-encompassing content and marketing schedule including social media, digital,email newsletters, workshops, and campaign launches.
- Led digital marketing initiatives and acted as main point of contact for leadership, technology, product management, analytics, finance and external vendors.
- Developed, managed, and optimized paid advertising initiatives and influencer engagements to increase user acquisition and enhance brand recognition.
- Crafted, organized, and disseminated social media content such as posts, reels, carousels, and stories to maintain consistency with brand voice and positioning.
- Constructed, administered, and assessed email marketing campaigns through GoHighLevel, integrating workflows, opt-in pages, automations, and performance metrics.
- Guided internal teams on optimal approaches for content generation, social media coordination, and audience involvement.
DIGITAL MEDIA/SOCIAL IMPACT STRATEGIST
Full Circle Strategies
06.2024 - Current
- Designed and implemented social impact strategies aligned with client goals, ESG priorities, and community outcomes..
- Led LinkedIn strategy and content for the firm, positioning the brand as a thought leader in social impact and equity work.
- Developed and managed content calendars focused on impact storytelling, partnerships, and organizational milestones.
- Increased brand visibility and engagement on LinkedIn through data-informed content and audience targeting.
- Collaborated with internal teams and partners to amplify campaigns, events, and impact-driven initiatives.
- Analyzed performance metrics and insights to refine messaging and improve reach, engagement, and relevance.
- Supported client-facing communications by developing strategic messaging, reports, and presentations.
DIGITAL MARKETING ASSISTANT
OneStep Group
10.2023 - 02.2024
- Designed and implemented social media content, interacting with target audiences and increasing reach through effective advertising placements.
- Launched pay-per-click campaigns aimed at increasing targeted traffic to company website.
- Refined e-commerce strategies through A/B testing, resulting in increased online sales.
- Crafted digital marketing strategies via development and execution of plans to connect with target audiences.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Optimized company website to improve engine ranking, user experience and conversion rates.
DIGITAL MARKETING EXECUTIVE
Dr Mattress
01.2021 - 08.2023
- Oversaw high-budget paid media strategies involving monthly ad spend across Google Ads and Meta Ads, driving scalable growth and ROI.
- Led crisis communications and media relations activities in response to challenging situations.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Developed and promoted corporate brand, images and identity to media and public.
- Crafted and analyzed ad creatives, hooks, CTAs, and audience segments to optimize conversion rates and campaign results.
- Evaluated daily performance budgets and pacing to increase efficiency and decrease wasteful spending.
- Implemented and managed performance dashboards and reports aimed at analyzing KPIs and facilitating strategic decision-making.
SOCIAL MEDIA MANAGER
Go Places Digital
09.2019 - 12.2020
- Responded to comments, posts, and questions from various channels under supervision of Brand Manager.
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- Conducted daily updates to social media profiles to boost company online presence.
- Moderated social media accounts for constructive, brand-appropriate communications.
- Responded to comments, posts, and questions from various channels.
SALES ASSOCIATE
Airtel Kenya
05.2017 - 09.2017
- Informed customers about special promotions and provided detailed information for various products.
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Solved problems with products and services by providing customers with technical support.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Provided product and service recommendations to guide customers on products to meet varying needs.
Education
Digital Marketing
Digital Marketing Intensive
USA01.2023
Digital Ad By Alph - Digital Marketing
Digital Marketing Intensive
USA01.2023
Bachelor's in Geo - ICT - undefined
Technical University Of Kenya
Nairobi, Kenya12.2019
Skills
- Paid Media & Performance Marketing Strategy
- Funnel Strategy & Conversion Optimization
- Content & Creative Campaign Strategy
- Lead Generation & Customer Acquisition
- Marketing Analytics & Performance Reporting (GA4, Looker Studio)
- Budget Allocation & ROI Optimization
- Marketing Automation & CRM Workflows
- Audience Targeting & Segmentation Strategy
- Campaign Planning & Project Management
- Ad Creative Development & Copywriting
Timeline
DIGITAL MEDIA/SOCIAL IMPACT STRATEGIST
Full Circle Strategies
06.2024 - Current
CONTENT SPECIALIST
Username Properties
05.2024 - Current
DIGITAL MARKETING ASSISTANT
OneStep Group
10.2023 - 02.2024
DIGITAL MARKETING EXECUTIVE
Dr Mattress
01.2021 - 08.2023
SOCIAL MEDIA MANAGER
Go Places Digital
09.2019 - 12.2020
SALES ASSOCIATE
Airtel Kenya
05.2017 - 09.2017
Bachelor's in Geo - ICT - undefined
Technical University Of Kenya
Digital Marketing
Digital Marketing Intensive
Digital Ad By Alph - Digital Marketing
Digital Marketing Intensive