Abigael Ngugi
Summary
Creative Marketing and Communications Specialist with with 5+ years of experience in developing exceptional marketing campaigns, content and collateral based on established and innovative strategies. Excellent grasp of multiple platforms, algorithms, and platform policies, bringing expertise in brand management,communications and social media engagement.
Overview
8
8
years of professional experience
Work History
Content Specialist
Username Investments
05.2024 - Current
- Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.
- Performed marketing communications-related research and continuously enhanced company's digital presence.
- Devised content strategy to effectively engage target audiences.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
Social Impact Strategist
Full Circle Strategies
06.2024 - Current
- Built and maintained positive relationships with public by utilizing strategic plans.
- Coordinated media interviews with organization staff, board members and volunteers.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Digital Marketing Assistant
OneStep Group
10.2023 - 02.2024
- Created and presented pitch materials, proposals and presentations.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Created social media content with innovative brand messaging to support new product launches.
Digital Marketing Executive
Dr Mattress
01.2021 - 08.2023
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 75%.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Continually maintained and improved company's reputation and positive image in markets served.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
Social Media Manager
Go Places Digital
09.2019 - 12.2020
- Responded to comments, posts, and questions from various channels under supervision of Brand Manager.
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- Conducted daily updates to social media profiles to boost company online presence.
- Moderated social media accounts for constructive, brand-appropriate communications.
- Responded to comments, posts, and questions from various channels.
Sales Associate
Airtel Kenya
05.2017 - 09.2017
- Informed customers about special promotions and provided detailed information for various products.
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Solved problems with products and services by providing customers with technical support.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Provided product and service recommendations to guide customers on products to meet varying needs.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Education
Digital Ad By Alph -
Digital Marketing Intensive
Bachelor in Geo - ICT - undefined
Technical University Of Kenya
Digital Ad Certificate -
Social Media College
Skills
- Audience Analysis
- Content Marketing
- Digital Marketing
- Social Media Advertising
- Social Media Optimization (SMO)
- Social Advertising (Social Issues)
- Cross-Functional Communication
- Media Trends
- Social Media Strategy
- Social Media Content Creation
Timeline
Social Impact Strategist
Full Circle Strategies
06.2024 - Current
Content Specialist
Username Investments
05.2024 - Current
Digital Marketing Assistant
OneStep Group
10.2023 - 02.2024
Digital Marketing Executive
Dr Mattress
01.2021 - 08.2023
Social Media Manager
Go Places Digital
09.2019 - 12.2020
Sales Associate
Airtel Kenya
05.2017 - 09.2017
Bachelor in Geo - ICT - undefined
Technical University Of Kenya
Digital Ad Certificate -
Social Media College
Digital Ad By Alph -
Digital Marketing Intensive
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