Volunteering and community involvement
Abigael Ngugi
Digital Analyst And Social Media Manager
Nairobi,Kenya
Summary
Goal-oriented digital and online expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in social meda management, content development and digtal enhancement.
Prepared to bring 3+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Digital Marketing Executive
Turea Limited
Nairobi
01.2021 - Current
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 75%.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Continually maintained and improved company's reputation and positive image in markets served.
Social Media Manager
Go Places Digital
Nairobi , Kenya
09.2019 - 12.2020
- Analyzed and reported social media and online marketing campaign results.
- Conducted research to determine current benchmark trends and audience preferences.
- Managed team to generate original content and moderate online community members.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Worked with department personnel to deliver brand consistency in social media messages.
- Increased customer engagement through social media.
Sales Agent
Airtel Kenya
Nairobi
05.2017 - 09.2017
- Provided superior service to customers by quickly and courteously responding to requests, inquiries, suggestions and concerns.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Adjusted sales scripts to better target needs of specific individuals, boosting sales by 55%.
- Explained features and advantages of 4G products or services to promote sales.
- Assisted call-in customers with questions and orders.
Education
Bachelor of Science - Geo-Information Technology
Technical University of Kenya
Nairobi Kenya 09.2014 - 12.2019
Skills
Campaign management
Online presence monitoring
Content and digital asset management
Social Media Management
Communication planning
Adobe Software Proficiency
Content Development
Certification
Digital Skills Training - Future Learn
Interests
Travel
Dance
Timeline
Digital Skills Training - Future Learn
03-2022
Digital Advertising
01-2021
Digital Marketing Executive
Turea Limited
01.2021 - Current
Social Media Manager
Go Places Digital
09.2019 - 12.2020
Sales Agent
Airtel Kenya
05.2017 - 09.2017
Bachelor of Science - Geo-Information Technology
Technical University of Kenya
09.2014 - 12.2019