Volunteering and community involvement
Abigael Ngugi
Digital Analyst And Social Media Manager
Nairobi,Kenya
Summary
Goal-oriented digital and online expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in social meda management, content development and digtal enhancement.
Prepared to bring 3+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Digital Marketing Executive
Turea Limited
Nairobi
01.2021 - Current
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 75%.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Continually maintained and improved company's reputation and positive image in markets served.
Social Media Manager
Go Places Digital
Nairobi , Kenya
09.2019 - 12.2020
- Analyzed and reported social media and online marketing campaign results.
- Conducted research to determine current benchmark trends and audience preferences.
- Managed team to generate original content and moderate online community members.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Worked with department personnel to deliver brand consistency in social media messages.
- Increased customer engagement through social media.
Sales Agent
Airtel Kenya
Nairobi
05.2017 - 09.2017
- Provided superior service to customers by quickly and courteously responding to requests, inquiries, suggestions and concerns.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Adjusted sales scripts to better target needs of specific individuals, boosting sales by 55%.
- Explained features and advantages of 4G products or services to promote sales.
- Assisted call-in customers with questions and orders.
Education
Bachelor of Science - Geo-Information Technology
Technical University of Kenya
Nairobi Kenya 09.2014 - 12.2019
Skills
Campaign management
undefinedCertification
Digital Skills Training - Future Learn
Interests
Travel
Dance
Timeline
Digital Skills Training - Future Learn
03-2022
Digital Advertising
01-2021
Digital Marketing Executive
Turea Limited
01.2021 - Current
Social Media Manager
Go Places Digital
09.2019 - 12.2020
Sales Agent
Airtel Kenya
05.2017 - 09.2017
Bachelor of Science - Geo-Information Technology
Technical University of Kenya
09.2014 - 12.2019
Similar Profiles
Mayank PareekMayank Pareek
Sap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private LimitedSap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private Limited
KOJO HASTINGSKOJO HASTINGS
CEO at Genelec Capital Limited, Genelec Support Services Limited•Genelec Infrastructure Development Services Limited•Zenith Hygiene Systems Ghana LimitedCEO at Genelec Capital Limited, Genelec Support Services Limited•Genelec Infrastructure Development Services Limited•Zenith Hygiene Systems Ghana Limited
Abhishek NigamAbhishek Nigam
Territory Manager at Navneet Toptech Limited /Navneet Education LimitedTerritory Manager at Navneet Toptech Limited /Navneet Education Limited