Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
References
Timeline
Quote
Work Preference
Software
Interests
Generic

Abdirahman Hassan

Mid Senior Media Buyer

Summary


Poised Media Buyer touting 5 years years of expertise recommending the appropriate strategies for campaigns. A knowledgeable resource committed to hard work, communicating with all stakeholders and driving business opportunities. Promoting exemplary skills in project management, analytics, and presenting information to clients.. With a proven track record of success in Google ads and analytics, Meta or Facebook ads campaign, Linked ads ,Tik Tok ads and pinterest ads campaign, I can bring positivity, support, and a creative mindset to any media buyer team. I take pride in a proven track record of delivering strategic, data-driven solutions that exceed client expectations and drive business growth maintaining high standards, with 25% increase in revenue, 35% increase in brand awareness. I have manage to execute campaigns worth over $500,000 in ads campaign per month and delivering on campaign with a daily spend of $125,000 per day ensuring campaign meet KPIs and return on ads spend (ROAS). Am seeking for a dynamic position that will allow me to use my marketing knowledge, business experience, and drive to deliver exceptional results.

Overview

8
8
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
2
2
Languages

Work History

Mid Senior Media Buyer

Sophies
03.2023 - Current
  • Presented comprehensive post-campaign reports to stakeholders, highlighting key metrics and results achieved throughout the engagement.
  • Proactively addressed potential issues with vendors, maintaining open lines of communication to ensure smooth resolution when needed.
  • Evaluated competitive landscape regularly, adjusting media plans as needed to maintain optimal positioning for clients'' messaging.
  • Streamlined media buying processes for improved efficiency and cost savings.
  • Led a team of media buyers to consistently meet or exceed client goals and expectations.
  • Negotiated added-value opportunities such as sponsorships and promotions on behalf of clients, increasing overall campaign value without additional spend.

Digital Marketing Manager (Part-time)

Hallo Hallo Communication
11.2016 - 11.2023
  • Developed and executed digital marketing strategies to increase brand awareness and engagement
  • Managed media buyer team, ensuring timely and budget-compliant campaign execution
  • Conducted market research and analyzed data to inform decisions and measure campaign success
  • Implemented and managed email, social media, and display advertising campaigns
  • Collaborated with creative teams to execute effective marketing campaigns
  • Analyzed website traffic and conversion data to optimize performance.
  • Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
  • Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.

Assistant Media Buyer/Virtual Assistant (Remote)

Sport Cross
09.2021 - 06.2022
  • Worked closely with teams to integrate media and creative elements seamlessly
  • Provided insights and recommendations based on campaign data analysis
  • Collaborated on multi-channel marketing initiatives aligned with client objectives
  • Managed budgets and monitored spending for efficient campaign execution.

Junior Media Buyer (Remote)

Wirz Advertising and Marketing Agency
04.2020 - 08.2021
  • Developed advertising campaigns on various platforms to meet objectives
  • Conducted extensive market research to provide data-driven solutions.

Media Buyer/Paid Media Planner (Remote)

Demner Digital Marketing Agency
06.2018 - 07.2019
  • Developed and executed media plans, conducted market and audience analysis
  • Negotiated rates and terms with media vendors to ensure optimal value
  • Managed media budgets, monitored campaign performance, and optimized spending.

Affiliate Manager

Jumia Kenya
01.2016 - 03.2017
  • Developed and executed digital marketing campaigns to increase brand awareness and engagement.

Education

Bachelor of Science - Business Administration in Marketing

Jomo Kenyatta University of Agriculture and Technology
01.2016 - 05.2019

Masters of Business Administration - undefined

University of Nairobi
01.2021 - 05.2022

Skills

    Asana

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Certification

Meta Certified Digital Marketing Associate

Accomplishments

  • Increased sales by 25% at Hallo Hallo Communication, resulting in monthly profits of over $10,000.There has increase in engagement that led to increase in conversions in all meta sites.
  • Successfully increased revenue and website traffic during the pandemic at Wirz Group.
  • Increased brand awareness and sales at Jumia through successful campaigns.
  • Led $150K marketing campaign at Demner, where i expertly led the website strategy and developed a product roadmap,result in 22% increase in revenue and 34% growth in website traffic year over year.
  • My effort at sophies as mid senior media buyer has resulted in 56% in social media traffic and 16% in website traffic in over six month within the expected budget.

References

  • Suleiman Khudeska, Marketing and Technical Manager, khudeska@gmail.com, +254113260043, Hallo Hallo Communications Ltd
  • Jerin Crate, cratjerin@gmail.com, Spot Cross

Timeline

Mid Senior Media Buyer

Sophies
03.2023 - Current

Assistant Media Buyer/Virtual Assistant (Remote)

Sport Cross
09.2021 - 06.2022

Masters of Business Administration - undefined

University of Nairobi
01.2021 - 05.2022

Junior Media Buyer (Remote)

Wirz Advertising and Marketing Agency
04.2020 - 08.2021

Media Buyer/Paid Media Planner (Remote)

Demner Digital Marketing Agency
06.2018 - 07.2019

Digital Marketing Manager (Part-time)

Hallo Hallo Communication
11.2016 - 11.2023

Affiliate Manager

Jumia Kenya
01.2016 - 03.2017

Bachelor of Science - Business Administration in Marketing

Jomo Kenyatta University of Agriculture and Technology
01.2016 - 05.2019

Quote

I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage

Work Preference

Work Type

Full Time

Work Location

Remote

Important To Me

Work-life balance

Software

Front end developer

Interests

Machining learning and data analysis

Abdirahman HassanMid Senior Media Buyer