Front end developer
Abdirahman Hassan
Mid Senior Media Buyer
Summary
Poised Media Buyer touting 5 years years of expertise recommending the appropriate strategies for campaigns. A knowledgeable resource committed to hard work, communicating with all stakeholders and driving business opportunities. Promoting exemplary skills in project management, analytics, and presenting information to clients.. With a proven track record of success in Google ads and analytics, Meta or Facebook ads campaign, Linked ads ,Tik Tok ads and pinterest ads campaign, I can bring positivity, support, and a creative mindset to any media buyer team. I take pride in a proven track record of delivering strategic, data-driven solutions that exceed client expectations and drive business growth maintaining high standards, with 25% increase in revenue, 35% increase in brand awareness. I have manage to execute campaigns worth over $500,000 in ads campaign per month and delivering on campaign with a daily spend of $125,000 per day ensuring campaign meet KPIs and return on ads spend (ROAS). Am seeking for a dynamic position that will allow me to use my marketing knowledge, business experience, and drive to deliver exceptional results.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Mid Senior Media Buyer
Sophies
03.2023 - Current
- Presented comprehensive post-campaign reports to stakeholders, highlighting key metrics and results achieved throughout the engagement.
- Proactively addressed potential issues with vendors, maintaining open lines of communication to ensure smooth resolution when needed.
- Evaluated competitive landscape regularly, adjusting media plans as needed to maintain optimal positioning for clients'' messaging.
- Streamlined media buying processes for improved efficiency and cost savings.
- Led a team of media buyers to consistently meet or exceed client goals and expectations.
- Negotiated added-value opportunities such as sponsorships and promotions on behalf of clients, increasing overall campaign value without additional spend.
Digital Marketing Manager (Part-time)
Hallo Hallo Communication
11.2016 - 11.2023
- Developed and executed digital marketing strategies to increase brand awareness and engagement
- Managed media buyer team, ensuring timely and budget-compliant campaign execution
- Conducted market research and analyzed data to inform decisions and measure campaign success
- Implemented and managed email, social media, and display advertising campaigns
- Collaborated with creative teams to execute effective marketing campaigns
- Analyzed website traffic and conversion data to optimize performance.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
Assistant Media Buyer/Virtual Assistant (Remote)
Sport Cross
09.2021 - 06.2022
- Worked closely with teams to integrate media and creative elements seamlessly
- Provided insights and recommendations based on campaign data analysis
- Collaborated on multi-channel marketing initiatives aligned with client objectives
- Managed budgets and monitored spending for efficient campaign execution.
Junior Media Buyer (Remote)
Wirz Advertising and Marketing Agency
04.2020 - 08.2021
- Developed advertising campaigns on various platforms to meet objectives
- Conducted extensive market research to provide data-driven solutions.
Media Buyer/Paid Media Planner (Remote)
Demner Digital Marketing Agency
06.2018 - 07.2019
- Developed and executed media plans, conducted market and audience analysis
- Negotiated rates and terms with media vendors to ensure optimal value
- Managed media budgets, monitored campaign performance, and optimized spending.
Affiliate Manager
Jumia Kenya
01.2016 - 03.2017
- Developed and executed digital marketing campaigns to increase brand awareness and engagement.
Education
Bachelor of Science - Business Administration in Marketing
Jomo Kenyatta University of Agriculture and Technology
01.2016 - 05.2019
Masters of Business Administration - undefined
University of Nairobi
01.2021 - 05.2022
Skills
Asana
Slack
Media Planning
Conversion Tracking
Audience Analysis
Campaign Optimization
Programmatic Advertising
Creative Design Management
Marketing Automation and Analytics
Email Marketing
Social Media Advertising
Search Engine Marketing (SEM)
Website Optimization
Data Analysis and Insights
Leadership and Collaboration
Project Management
Client Communication
Negotiation expertise
Performance Tracking
Industry Trends
ROI Analysis
Certification
Meta Certified Digital Marketing Associate
Accomplishments
- Increased sales by 25% at Hallo Hallo Communication, resulting in monthly profits of over $10,000.There has increase in engagement that led to increase in conversions in all meta sites.
- Successfully increased revenue and website traffic during the pandemic at Wirz Group.
- Increased brand awareness and sales at Jumia through successful campaigns.
- Led $150K marketing campaign at Demner, where i expertly led the website strategy and developed a product roadmap,result in 22% increase in revenue and 34% growth in website traffic year over year.
- My effort at sophies as mid senior media buyer has resulted in 56% in social media traffic and 16% in website traffic in over six month within the expected budget.
References
- Suleiman Khudeska, Marketing and Technical Manager, khudeska@gmail.com, +254113260043, Hallo Hallo Communications Ltd
- Jerin Crate, cratjerin@gmail.com, Spot Cross
Timeline
Mid Senior Media Buyer
Sophies
03.2023 - Current
Assistant Media Buyer/Virtual Assistant (Remote)
Sport Cross
09.2021 - 06.2022
Masters of Business Administration - undefined
University of Nairobi
01.2021 - 05.2022
Junior Media Buyer (Remote)
Wirz Advertising and Marketing Agency
04.2020 - 08.2021
Media Buyer/Paid Media Planner (Remote)
Demner Digital Marketing Agency
06.2018 - 07.2019
Digital Marketing Manager (Part-time)
Hallo Hallo Communication
11.2016 - 11.2023
Affiliate Manager
Jumia Kenya
01.2016 - 03.2017
Bachelor of Science - Business Administration in Marketing
Jomo Kenyatta University of Agriculture and Technology
01.2016 - 05.2019
Quote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Work Preference
Work Type
Full TimeLocation Preference
RemoteImportant To Me
Work-life balanceSoftware
Interests
Machining learning and data analysis