Aasho Said
Digital Marketer
Mombasa
Summary
Dedicated and creative professional with a proven track record in developing engaging content, implementing effective digital marketing plans, and maintaining a strong brand presence across various social media platforms. Adept at utilizing social media marketing tools and analytics to drive brand awareness and engagement. Possesses excellent communication skills and a keen understanding of industry trends.
Overview
2
2
years of professional experience
Work History
Digital Marketing Officer
Mombasa Laparoscopy And Fertility Center
06.2024 - Current
- Develop and implement digital campaigns tailored to target audience segments.
- Utilize analytics tools to monitor performance and optimize strategies for maximum impact.
- Manage social media platforms, creating compelling content and fostering community engagement.
Social Media Coordinator
Kami Creative Agency
04.2024 - Current
- Create engaging content across platforms to align with client brand identities.
- Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
- Increased customer engagement through social media.
Digital Marketing Officer
Premier Hospital
4 2023 - 1 2024
- Developed and executed creative content for social media, aligning with the brand essence.
- Implemented and managed digital marketing plans, creating and overseeing posts on various platforms.
- Researched market trends and emerging industry innovations to bring fresh ideas to new campaigns.
- Utilized social media management tools such as Canva and Buffer to schedule posts and maintain brand image.
- Interacted with customers and industry experts via social media, responding to comments, and direct messages.
- Analyzed digital marketing and social media strategies, providing recommendations for improvement.
- Monitored social media trends and informed management of relevant changes impacting marketing activities.
- Set Key Performance Indicators (KPIs) for social media campaigns and measure performance against these benchmarks.
- Generate monthly reports, providing a detailed analysis of the performance of platforms and pages, and offering insights for optimization.
Digital Marketing Intern
Premier Hospital
12.2022 - 03.2023
- Conducted period reconstruction and developed new marketing strategies by creating new content and uploading on social media networks
- Addressed online inquiries and conducted promotional activities
- Conducted research and analyzed data to define audience
- Ensured attention to detail to capture the right information
- Closely analyzed data to assess performance and success of digital marketing campaigns.
Bio-Medical Engineering Intern
Premier Hospital
09.2022 - 11.2022
- Assisted in the installation, calibration, and maintenance of medical equipment
- Conducted routine inspections and testing of medical equipment
- Assisted in the development of new medical equipment and systems
- Assisted in the preparation of technical reports and documentation
- Demonstrated responsibility, initiative, and ability to work well under supervision in a dynamic and fast-paced environment
- Exhibited patience in understanding ground realities and was keen to learn and expand knowledge
- Reported to the Facility Manager.
Education
CERTIFICATION IN DIGITAL MARKETING -
HARDE BUSINESS SCHOOL
DIPLOMA - MEDICAL ENGINEERING
Technical University of mombasa
KCSE -
MEMON ACADEMY
CERTIFICATE - FUNDAMENTALS IN DIGITAL MARKETING
Google
DIGITAL SKILLS FOR AFRICACertificate - computer packages training and basic networking
Kenya Institute of Management
Skills
Analytical and problem-solving skills
Accomplishments
- Achieved a 40% increase in engagement across social media platforms through the successful development and implementation of a content strategy.
- Grew Instagram followers by 25% and Facebook followers by 30% within a six-month period, contributing to expanded brand reach.
- Conducted a comprehensive analysis of the company's digital marketing plan, identified strategic weaknesses, and implemented changes resulting in a 10% improvement in overall campaign performance.
References
Gideon Rotich, Marketing Manager, Tel: +254725654916, Email: gideonroti@gmail.com
Evelyn Gathoni, Quality Assurance, Tel: 0729373 424, Email: bettsyevelyn@gmail.com
Raymond Onono, ICT Officer, Tel: 0717 454667, Email: raymondonono@gmail.com
Timeline
Digital Marketing Officer
Mombasa Laparoscopy And Fertility Center
06.2024 - Current
Social Media Coordinator
Kami Creative Agency
04.2024 - Current
Digital Marketing Intern
Premier Hospital
12.2022 - 03.2023
Bio-Medical Engineering Intern
Premier Hospital
09.2022 - 11.2022
Digital Marketing Officer
Premier Hospital
4 2023 - 1 2024
CERTIFICATION IN DIGITAL MARKETING -
HARDE BUSINESS SCHOOL
DIPLOMA - MEDICAL ENGINEERING
Technical University of mombasa
KCSE -
MEMON ACADEMY
CERTIFICATE - FUNDAMENTALS IN DIGITAL MARKETING
Google
Certificate - computer packages training and basic networking
Kenya Institute of Management
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