MARK NJOGU
SAGANA,KIRINYAGA
Summary
Goal-oriented and Accomplished Sales Manager offering 10 years of experience developing and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion, and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging. Committed to streamlining procedures while optimizing employee talent.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Country Sales Manager
TEESAS EDUCATION KENYA LTD.
06.2023 - Current
- Increasing country and regional sales by implementing strategic marketing plans and establishing strong relationships with key clients.
- Analyzing market trends and competitor activity, adjusting sales tactics accordingly to maintain a competitive edge.
- Spearheading new product launches, and coordinating promotional efforts for successful market penetration.
- Mentoring junior sales staff, providing guidance on best practices, and fostering professional development.
- Delivering persuasive presentations to prospective clients, and securing lucrative contracts that contributed to overall profitability.
- Optimizing pricing structures by evaluating cost factors and determining optimal price points to maximize profit margins.
- Building long-lasting partnerships with key industry players through networking events and strategic collaborations.
- Leading territory expansion efforts by identifying growth opportunities and successfully acquiring new accounts.
- Monitoring performance metrics, and providing actionable insights that drive continuous improvement within the sales team.
- Implementing cross-selling initiatives, increasing average transaction values across the existing customer base.
- Negotiating favorable contract terms with suppliers, reducing costs while maintaining quality standards for products offered.
- Coordinating trade show participation to increase brand visibility within target markets and generate leads for future business opportunities.
- Establishing annual sales objectives by forecasting potential revenues based on past performance data and industry trends.
- Introducing incentive programs for top-performing employees leads to higher employee satisfaction rates.
- Initiating targeted email campaigns which resulted in increased brand awareness among potential clients.
- Improving communication between field representatives and senior management through regular reporting procedures.
- Building good relationships with customers and the community to establish long-term business growth.
- Developing and executing sales strategies for consistent revenue growth in the territory.
- Managing a high-performing sales team to exceed targets and expand market share.
- Collaborating with internal departments to streamline processes, resulting in improved customer satisfaction and retention rates.
- Recruiting, interviewing, and hiring employees and implemented a mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into the best remedy.
- Compiling and analyzing data to determine approaches to improve sales and performance.
- Engaging in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrating products to show potential customers benefits and advantages and encourage purchases.
- Preparing sales presentations for clients showing the success and credibility of products.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Achieving established KPI for company, regional team, and individual performance through teamwork and focus on customers.
- Coaching and promoting high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Maintaining financial controls, planned business operations, and controlling expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Managing revenue models, process flows, operations support, and customer engagement strategies.
- Increasing profit margins by effectively controlling budget and overhead and optimizing product turns.
- Boosting marketing, reviewing pricing strategies, and expanding distribution channels to increase sales revenue.
- Collaborating cross-functionally with headquarters in nigeria, east Africa, regional, and other teams nationally to maintain consistent message and experience.
- Collaborating with advertising group to create uniformity between advertising messages and retail incentives.
Executive Director
MARK & SONS EXECUTIVE CO. LTD
02.2019 - 01.2024
- Planned and improved company marketing goals
- Used best strategies for advertisement
- Prepared marketing reports and presentations
- Participated in real estate acquisitions
- Sourced and analyzed potential development sites
- Developed planning for successful development of hotel projects
- Sourced acquisition opportunities.
- Increased organizational efficiency by streamlining processes and implementing new systems.
- Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
- Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
ICT PIMAC INTERNATIONAL-REGIONAL COORDINATOR
volunteer
09.2019 - 12.2023
- Initiated and led needs assessments and data collection
- Supported field teams in project design
- Coordinated the design and delivery of emergency interventions
- Ensured an integrated sector approach
- Developed budgets and proposals for emergency preparedness and response interventions
- Oversaw the implementation of first-line emergency response projects
- Monitored and managed program spending.
- Enhanced regional performance by implementing strategic initiatives and coordinating cross-functional teams.
- Streamlined communication channels for increased efficiency within the region.
- Developed and executed regional growth plans, resulting in expanded market share.
- Managed budgets and resources effectively to achieve financial goals and optimize regional operations.
Regional Sales Manager
Multichoice Kenya ,DSTV,GoTV
09.2021 - 06.2023
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Recruit, train and retain new dealers into the pipeline and drive business growth for both DSTV and GOTV.
- Create solid downline for each dealer while monitoring and driving sell through and sell out for both brands.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
- Enhanced overall customer experience by conducting regular account reviews, ensuring alignment with client objectives and company offerings.
- Optimized inventory management processes by working closely with supply chain partners, reducing stock discrepancies while improving order fulfillment rates.
- Facilitated seamless communication between departments for better collaboration on projects that further supported regional growth initiatives.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Negotiated favorable contract terms with vendors in support of cost reduction efforts and improved profitability margins for the region''s business operations.
- Managed a diverse portfolio of accounts across multiple industries to ensure consistent revenue generation within the region''s jurisdiction.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Proactively identified potential bottlenecks in the sales pipeline to minimize risks and maintain a healthy deal flow for sustained revenue growth.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Finalized sales contracts with high-value customers.
- Executed successful promotional events and trade shows.
- Managed team of 200 regional sales representatives and consistently achieved high sales targets.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
- Developed and managed budgets to confirm proper use of resources and maximize profitability.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Business Development Manager
TRANSSION KENYA
09.2016 - 08.2021
- Developed a growth strategy focused on financial gain and customer satisfaction
- Conducted research to identify new markets and customer needs
- Arranged business meetings with prospective clients
- Promoted the company's products/services
- Prepared sales contracts and kept records of sales, revenue, invoices, etc
- Provided trustworthy feedback and after-sales support
- Built long-term relationships with new and existing customers
- Developed entry-level staff into valuable salespeople
- Managed and increased the effectiveness and efficiency of support service (Marketing)
- Ensured flow of marketing materials and other investments
- Maintained good relationships with important clients
- Analyzed budgets and monthly budget plans
- Oversaw overall marketing projects and negotiation
- Helped team prepare field activation and excursions
- Gathered research and developed marketing opportunities and plans.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision-makers.
- Developed and implemented strategic plans for business growth, resulting in increased market share and profitability.
- Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Launched new product lines by conducting extensive competitor analysis and identifying gaps in the existing market offerings.
- Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
- Spearheaded initiatives aimed at improving customer retention rates by proactively addressing concerns before they escalated into larger issues.
- Championed corporate social responsibility initiatives that positively impacted community relations while bolstering the company''s reputation as a responsible corporate citizen.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
Territory Sales Executive
ORAIMO
01.2016 - 08.2016
- Conducted competitor analysis of sales channels and product features
- Utilized negotiation and rapport building skills to increase sales
- Delivered product demonstrations to clients
- Contributed to increased sales across departments
- Received excellent customer service feedback
- Coordinated sales processing and product delivery
- Secured long-term accounts.
- Achieved sales targets through effective planning, prospecting, and presenting product offerings to potential customers.
- Developed sales strategies tailored to individual customer needs, increasing customer satisfaction and loyalty.
- Expanded market share by identifying new business opportunities and establishing partnerships with key industry players.
- Conducted regular product training sessions for customers, ensuring they were well-informed about product features and benefits.
- Provided exceptional customer service by addressing concerns promptly, resolving issues efficiently, and maintaining open communication channels.
- Boosted overall profitability by actively pursuing upselling opportunities while maintaining a focus on meeting the client''s needs.
- Managed sales pipeline effectively, prioritizing high-value leads and consistently following up with prospects to close deals successfully.
- Participated in industry trade shows and conferences to network with potential clients, gather market intelligence, and showcase product offerings.
- Regularly analyzed sales data to identify trends, monitor performance against targets, and adjust strategies accordingly for continuous improvement.
- Contributed to the development of new product offerings by providing valuable feedback from customers regarding preferences and emerging market trends.
- Exceeded targets by building, directing, and motivating high-performing sales team.
PROJECT MANAGER
EXP MOMENTUM LTD
11.2014 - 05.2015
- Streamlined project processes by implementing Agile methodologies, resulting in increased efficiency and reduced costs.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
- Mentored junior team members in project management best practices to enhance their skills and contribute to better overall performance.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Negotiated contracts with vendors and suppliers, securing quality materials at competitive prices for efficient use of resources.
- Implemented continuous improvement initiatives to optimize project outcomes while maintaining cost-effectiveness.
- Enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.
- Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Fostered a culture of innovation and creativity within the project team, leading to improved problem-solving capabilities and enhanced outcomes.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
- Monitored project performance to identify areas of improvement and make adjustments.
- Planned, designed, and scheduled phases for large projects.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Met project deadlines without sacrificing build quality or workplace safety.
- Provided detailed project status updates to stakeholders and executive management.
- Facilitated change management processes within organizations by effectively communicating the benefits of new systems or processes being introduced during projects.
- Created accurate budgets based on resource requirements, allowing for optimal allocation of funds across all aspects of the projects.
- Effectively managed scope creep by establishing clear boundaries on requested changes while keeping projects aligned with original objectives and budgets.
- Developed and initiated projects, managed costs, and monitored performance.
- Identified plans and resources required to meet project goals and objectives.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
PROJECT MANAGER
ALFONES COMMUNICATION
06.2013 - 04.2014
- Managed and increased the effectiveness and efficiency of support service
- Improved operations systems, processes, and policies
- Oversaw financial management and project planning
- Coordinated field activation and excursions
- Recruited and trained teams on experiential marketing
- Conducted field research and data collection
- Prepared field reports and presentations.
Education
Certificate - Disaster And Emergency Response Management
PIMAC International Consortium Under "NITA"
Nairobi,kenya11.2019
BBA - Business Administration And Management
Jomo Kenyatta University
Nairobi, Kenya07.2018
Certificate - Computer Studies
ACK KIBURU COMPUTER TRAINING
Kiburu,kirinyaga12.2013
Certificate - Level A
Kiburu Boys High School
Kiburu,kirinyaga11.2012
Certificate - O LEVEL
Lower Sagana Primary School
Sagana,kirinyaga11.2008
Skills
- Factory Relationships
- Logistical Support
- Vendor Relationship Management
- Budget Management
- Operational Planning
- Quality Assurance
- Market Development
- Recruiting
- Cultural Management
- Sales forecasting
- Time management
- Interpersonal skills
- Analytical thinking
- Strategic planning
- Technical proficiency
- Problem solving
- Sales presentations
- Team leadership
- Adaptability
- Cross-functional collaboration
- Customer retention
- Emotional intelligence
- Product knowledge
- Performance monitoring
- Conflict resolution
- Territory management
- Project management
- Effective communication
- Multitasking capabilities
- Budgeting expertise
- Competitor analysis
- Networking abilities
- Account management
- Pipeline Management
- New Business Development
- Brand Marketing
- Sales Reporting
- Market Trend Analysis
- Marketing Strategy Development
- Customer Service
- Aftermarket Sales
- National Account Management
- Business Development and Planning
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised a team of 346 staff members.
- Collaborated with a team of 10 in the development of the Teesas CBC learning app.
Certification
- Am trained and evaluated on the Kenya scout association as a county youth representative worked under KIRINYAGA COUNTY, I seek to address issues on youth and community activities like Rescue, clean ups, fight over drug abuse, youth empowerment, address over HIV /AIDS STIGMA.
- I am a trained first aid from the Kenya Red Cross under Kirinyaga County. (Volunteer)
- Trained and equipped with disaster management and response skills. Under Kenya National Disaster Management Unit (NDMU) (volunteer) CERTIFIED RESPONSE TEAM COORDINATOR
Languages
English: First Language
Swahili: C1 Advanced
References
- Mr. Alex ndikwe mundia, Ceo Alfones communication ltd, +254722899646, amundia@alfonesltd.com
- Mr. pius masai, Director general, +254722644085, piusmasai1968@gmail.com
- Mr. John murimi, Regional Head -central, +254726585017, john.murimi1@ke.multichoice.com
Hobbies and Interests
- Camping
- Hiking
- Travelling
- Swimming
Affiliations
- Rotary member
- Red Cross full life member
Travelling ,swimming
- Traveling helps me connect with new people, which helps to improve my interpersonal skills.
- Based on the geography we meet people from various races and regions. It helps to understand their background and connect with them. This acquired skill helps when we work with a distributed global team.
- swimming It's like food for the soul which is necessary to de-stress and then get back to my day job with new renewed vigor.
- For a year full of work, projects, ratings, traffic, tensions travel and swimming is like a fresh dose of much-needed oxygen!
Timeline
Country Sales Manager
TEESAS EDUCATION KENYA LTD.
06.2023 - Current
Regional Sales Manager
Multichoice Kenya ,DSTV,GoTV
09.2021 - 06.2023
ICT PIMAC INTERNATIONAL-REGIONAL COORDINATOR
volunteer
09.2019 - 12.2023
Executive Director
MARK & SONS EXECUTIVE CO. LTD
02.2019 - 01.2024
Business Development Manager
TRANSSION KENYA
09.2016 - 08.2021
Territory Sales Executive
ORAIMO
01.2016 - 08.2016
PROJECT MANAGER
EXP MOMENTUM LTD
11.2014 - 05.2015
PROJECT MANAGER
ALFONES COMMUNICATION
06.2013 - 04.2014
Certificate - Disaster And Emergency Response Management
PIMAC International Consortium Under "NITA"
BBA - Business Administration And Management
Jomo Kenyatta University
Certificate - Computer Studies
ACK KIBURU COMPUTER TRAINING
Certificate - Level A
Kiburu Boys High School
Certificate - O LEVEL
Lower Sagana Primary School
Similar Profiles
Mercy MbuguaMercy Mbugua
Senior Education Counselor at Intake Education Kenya Limited/ IDP Education-KenyaSenior Education Counselor at Intake Education Kenya Limited/ IDP Education-Kenya
Joan Jemutai MasaiJoan Jemutai Masai
Project Manager, Schools Connectivity Initiative at Kenya Education Network (KENET)Project Manager, Schools Connectivity Initiative at Kenya Education Network (KENET)
Ivy NjorogeIvy Njoroge
College Counseling Peer Consultant and Mentor at Education USA KenyaCollege Counseling Peer Consultant and Mentor at Education USA Kenya