BRIAN K. YATOR
Sales Marketer
Nairobi
Summary
Industrious Marketing Specialist offering [3] years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management. Dedicated [tools] professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
Work History
Marketing promoter
INGCO
Nairobi
08.2021 - Current
- Marketing INGCO products in Kenya
- Market research and exploring new and wider Target market
- Prospecting for new clients
- Creating and maintaining Client Database for key clients
- Growing the brand visibility in the market
- Visiting hardware vendors to promote and create awareness about INGCO
- Promoting client satisfaction by listening to their complaints and addressing them on time
- Following Industry trends
- Project Management
- Distributed advertising and marketing collateral to store locations.
- Achieved or surpassed monthly and yearly sales goals on consistent basis.
- Prepared [Number] marketing reports weekly, by collecting and summarizing sales data.
- Monitored [Type] marketing effectiveness and suggested improvements, resulting in [Number]% increase in sales.
- Strengthened outreach by coordinating events to maximize marketing initiatives.
- Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
- Delivered market intelligence, key competitive metrics and product offerings to drive areas of opportunity.
- Attended monthly meetings representing [Location] region for corporate management.
- Traveled from store to store [Number]% of time to promote products and services.
- Tracked key metrics and developed spreadsheets and data models.
- Implemented updated [Type] procedures to rectify issues in data collection and analysis.
- Trained entry-level and [Type] data analysts on company protocols, best practices and [Type] procedures.
- Collaborated with product development team to effectively modernize and update promotions.
- Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
Market Research Consultant
Greatstar
Nairobi
01.2021 - Current
- Devised questionnaires, surveys and open forum discussions to generate real-time data collection from target demographic.
- Utilized diverse research techniques and online or published data collection tools to amass key information or statistics, supporting business objectives.
- Monitored marketing and sales trends to generate forecasts and measure effectiveness of campaigns.
- Created and evaluated target segmentation, email and canvas elements to maximize marketing campaign coverage.
sales person
Kezem Enterprise
01.2021 - 08.2021
- Accomplishments
- Increased the loyalty of existing customers
- Increased client satisfaction through the provision of excellent sales and aftersales services
- Generated leads for the company
- Prospecting for new clients
Innovator
ICT Authority
10.2020 - 01.2021
- Was tasked with innovating a new digital learning device(tablet) to be used for primary school learning, this was to enable pupils learn from home
- Accomplishments
- Developing a business model for the project
- Calculating the Bill of Material
- Identification, research and development of a new product
- Marketing
- Calculating the Economies of Scale
Consultant
FAMAS Ltd
01.2020 - 10.2020
- Assisting lead consultants prepare proposals; responding to calls; data collection & analysis; report writing and managing the office.
Attaché – logistics Clerk
Kenya
09.2018 - 12.2018
- Accomplishments
- Fleet management for Kenya revenue authority
- Daily data collection to help in determining cost of used
- Typing accurately, preparing and maintaining accounting documents and records for auditing purposes
- Preparing bank deposits, general ledger postings and statements for ease in documentation and filing.
Tionybei medical clinic| Clerk
09.2017 - 03.2018
- Providing assistance for data entry on patient information into the database
- Performing greeting and guiding visitors as a unit receptionist
- Transcribe handwritten medical orders from physicians, nurses, and other hospital staff into the computer system.
Shop Attendant
Felima Traders
01.2015 - 08.2015
- Increased shop sales by sourcing the goods from different wholesalers’ who had cheaper items
- Recorded, stored and made orders for the shop inventory, constantly ensuring stock was maintained
- Updated shop's financial record by maintaining a detailed ledger book that assisted in analyzing the shop’s performance.
Education
Bachelor of Science - Entrepreneurship Studies
Moi University
Eldoret 09.2015 - 12.2019
Kenya Certificate of - undefined
Kabarnet High School
01.2011 - 11.2014
Certified computer packages - undefined
Skills
At FAMAS Consulting Ltd supporting entrepreneurs’ construction of entrepreneurship ecosystemInnovation Skills – As a Participant and incubatee at PTRE Incubation CentreExcellent Communication and interpersonal skills – efficiently communicated with customers while working as a manager at FELIMA tradersProblem-solving skills - came up with innovative ways of selling an Educational deviceAnalytical skills – collected data to come up with the cost used by Kenya revenue authorityComputer skills – created schedules for drivers at Kenya revenue authorityTeam player – worked together with other attachés for a smooth running of the Kenya revenue programsNegotiation/Persuasion/SellingProduct developmentCRM and Account management
Research and trend analysis
[Type] marketing
Brand building
Business Development
Fact checking
Analytics and SEO
Branding
Campaign management
Digital marketing
Graphic design
Market Analysis
Copywriting expertise
Employee training
Research methods
Sales forecasting
Campaign development
Accomplishments
- Brian is a responsible, versatile and trustworthy person who is passionate about working with your organization to bring out the best of his skills and innovation
- He has a background in entrepreneurship studies which has helped him better understand how to manage and lead teams to achieve goals
- He has experience working as an innovator for the information and communication technology authority which doubled up as an accountant which gave him insight to the operations and working in a management capacity and also as a clerk attaché at Kenya revenue authority where he managed a fleet of cars and generated financial report
- He is seeking a position where he can contribute to its growth, by building new relationships with potential clients and coming up with new ideas to help the company increase profits
- RELEVANT TRAINING
- Courses Relevant: Prospecting, Product Value Proposition, Pitching, Cold calls, cold emails, Networking, Negotiation
- Accomplishments
- Attended big data networking event where I learnt more on data analysis for better customer knowledge which leads to superior customer experience
- Prepared and presented various presentations on value proposition on various products and pitching different companies as an individual and in teams.
Additional Information
- 2
Timeline
Marketing promoter
INGCO
08.2021 - Current
Market Research Consultant
Greatstar
01.2021 - Current
sales person
Kezem Enterprise
01.2021 - 08.2021
Innovator
ICT Authority
10.2020 - 01.2021
Consultant
FAMAS Ltd
01.2020 - 10.2020
Attaché – logistics Clerk
Kenya
09.2018 - 12.2018
Tionybei medical clinic| Clerk
09.2017 - 03.2018
Bachelor of Science - Entrepreneurship Studies
Moi University
09.2015 - 12.2019
Shop Attendant
Felima Traders
01.2015 - 08.2015
Kenya Certificate of - undefined
Kabarnet High School
01.2011 - 11.2014