City
Summary
Results-driven Marketing Manager with over7 years of experience in developing and executing innovative marketing strategies. Proven expertise in enhancing brand awareness, boosting customer engagement, and driving sales through multi-channel campaigns. Skilled in leading cross-functional teams, managing budgets, and utilizing data-driven insights to optimize marketing efforts. Seeking to apply my skills and experience to contribute to the success of a dynamic organization.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Manager
Ogilvy & Mather
06.2020 - Current
- Developed and implemented comprehensive marketing strategies to achieve business goals and drive revenue growth
- Led a team of marketing professionals, providing guidance, mentorship, and performance evaluations
- Oversaw the creation and execution of multi-channel marketing campaigns, including digital, print, and social media
- Analyzed market trends and consumer behavior to identify opportunities for growth and innovation
- Managed a marketing budget of $5 million, ensuring efficient allocation of resources to maximize ROI
- Collaborated with sales, product development, and customer service teams to ensure cohesive brand messaging and customer experience
- Tracked and reported on campaign performance metrics, using data to inform strategic decisions and optimize future initiatives
- Key Achievements:
- Increased brand awareness by30% through targeted digital marketing campaigns
- Boosted lead generation by25% through the implementation of an inbound marketing strategy
- Achieved a20% increase in sales within the first year by launching a successful product rebranding initiative
Assistant Marketing Manager
Deloitte Digital
03.2017 - 05.2020
- Assisted in the development and execution of marketing strategies and campaigns across various channels
- Coordinated with external vendors and agencies to ensure timely delivery of marketing materials and services
- Conducted market research and competitor analysis to identify trends and inform marketing strategies
- Managed the company's social media presence, creating and curating content to engage with target audiences
- Monitored and reported on the performance of marketing campaigns, providing insights and recommendations for improvement
- Key Achievements:
- Successfully launched a new product, resulting in a15% increase in market share
- Improved social media engagement by40% through strategic content planning and execution
- Contributed to a20% increase in website traffic through SEO and content marketing efforts
Marketing Specialist
HubSpot
01.2017 - 02.2017
- Developed and executed marketing campaigns to promote company products and services
- Conducted market research to understand customer needs and preferences
- Created and managed content for digital platforms, including social media, email, and websites
- Collaborated with the sales team to align marketing efforts with business objectives
- Analyzed campaign performance data to measure effectiveness and optimize future initiatives
- Key Achievements:
- Increased website traffic by25% through effective SEO strategies
- Boosted lead generation by20% with targeted email marketing campaigns
- Enhanced brand visibility and engagement on social media platforms
Education
Bachelor of Science - Marketing
[University Name]
[City], [State]05.2016
Skills
- Strategic Planning & Execution
- Digital Marketing & Social Media
- Market Research & Analysis
- Brand Management
- Team Leadership & Development
- Budget Management
- Data-Driven Decision Making
- Excellent Communication & Interpersonal Skills
- Project Management
Affiliations
- Member, American Marketing Association (AMA)
- Member, Digital Marketing Association (DMA)
References
Available upon request.
Certification
- Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute,2018
- Google Analytics Certification –2017
- HubSpot Inbound Marketing Certification –2017
Timeline
Marketing Manager
Ogilvy & Mather
06.2020 - Current
Assistant Marketing Manager
Deloitte Digital
03.2017 - 05.2020
Marketing Specialist
HubSpot
01.2017 - 02.2017
- Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute,2018
- Google Analytics Certification –2017
- HubSpot Inbound Marketing Certification –2017
Bachelor of Science - Marketing
[University Name]
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