Jennifer Nyambare
Nairobi
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
20
20
years of professional experience
8
8
years of post-secondary education
Work History
Sales and Marketing Lead
Waveplanet Ltd
Nairobi, Kenya
01.2015 - Current
- Responsible for the development of new revenue opportunities via the existing big clients
- Formulating effective go to market strategies for the new product offerings
- Developing and organizing marketing campaigns for existing and new products
- Led marketing campaigns for successful product launches, driving brand awareness and customer engagement.
- Implemented innovative promotional tactics, resulting in increased product visibility and market share gains.
- Developed strong partnerships with external vendors to optimize resource allocation for marketing initiatives.
- Conducted comprehensive market research to identify potential business opportunities and areas of growth.
- Mentored new team members, ensuring a smooth onboarding process and promoting a positive work environment.
- Coordinated events and trade shows to showcase company products, generating valuable leads and networking opportunities.
Unit Leader - Corporate Sales
Multichoice Kenya Limited
01.2008 - 12.2014
- Effectively built the relationship with clients and grew the subscriber base earning the companies' top sales achiever of the year award
- Effectively managed the direct sales sub-unit events and exhibition activities by budgeting, prioritizing of funds and offering requisite feedback
- Recruited and managed S.M.E distribution channels
- Met the set sales goals and overall quality of service
- Followed and supported the organization's marketing and communication strategies
- Coordinated the company's unit sales group events in a timely and cost-effective manner
- Efficiently tracked and reported group activity performances
- Effectively monitored market conditions and trends with the aim of improving the overall customer experience
- In a timely manner prepared sales strategies in liaison with the Sales Manager
- Formulated and executed sales procedure
- Developed strategies and business for the firm by building corporate relationships with customers and the industry
- Managed product sales growth and individual sales effectiveness by reviewing sales activity schedule.
Marketing Assistant
Crown Distributor Ltd
06.2006 - 08.2008
- Efficiently performed Asset control and allocation
- Maintained proper sales records evaluating opportunities for growth in asset management and placement
- Assisted in securing prime space and placement in distribution channels including distributors, supermarket chains, petrol stations, restaurants, and hotels, maintaining goodwill and visibility in the market
- Arranged for effective distribution of marketing materials
- Did effective resource mobilization in terms of staff monitoring, development, and supervision of merchandising team to ensure proper usage of resources
- Strategically organized and attended events and exhibitions
- Effectively monitored competitors' activity with the aim of evaluating our products' position in the market
- Regularly contributed to long-term marketing plans and strategies including the execution of planned marketing campaigns
- Effectively liaised and built relationships with a range of stakeholders (customers, suppliers, colleagues)
- Assisted in carrying out market research and customer surveys to assess demand brand positioning and awareness, analyzing pricing positions.
Marketing Assistant
Tellkom Kenya Ltd
04.2004 - 12.2004
- Job training areas: Analogue Switching, Digital Switching, Data Communication, Transmission and Carrier, Radio Communication.
Education
Master of Science - Psychology
University of South Wales
South Wales 04.2001 -
Master of Science (Marketing) - undefined
University of Nairobi
Nairobi, Kenya 01.2015 - 04.2018
Bachelor of Commerce (Marketing Option) - undefined
University of Nairobi
Nairobi, Kenya 01.2012 - 04.2014
Diploma in Telecommunication Engineering - undefined
Kenya Polytechnic University College
Nairobi, Kenya 01.2003 - 04.2005
Skills
Marketing strategies
Applied Marketing research
Innovation diffusion
Consumer behaviour
Brand Management
Business process improvement
Sales Support
Service Level Agreements
Awards
- Multichoice, Top sales achievers award, 2013
- Multichoice, Beyond the call of duty award, 2010
References
Available on request.
Timeline
Sales and Marketing Lead
Waveplanet Ltd
01.2015 - Current
Master of Science (Marketing) - undefined
University of Nairobi
01.2015 - 04.2018
Bachelor of Commerce (Marketing Option) - undefined
University of Nairobi
01.2012 - 04.2014
Unit Leader - Corporate Sales
Multichoice Kenya Limited
01.2008 - 12.2014
Marketing Assistant
Crown Distributor Ltd
06.2006 - 08.2008
Marketing Assistant
Tellkom Kenya Ltd
04.2004 - 12.2004
Diploma in Telecommunication Engineering - undefined
Kenya Polytechnic University College
01.2003 - 04.2005
Master of Science - Psychology
University of South Wales
04.2001 -