LUCY WANJIRU KINYANJUI
Sales Manager
Nairobi
Summary
Experienced sales and marketing professional with a track record in business development, strong client management skills, and a talent for networking and brand building. Successful in implementing strategies that drive sales and market share growth at both country and regional levels. Expertise includes product, pricing, and presentation skills, as well as administration and leadership. Seeking a challenging role as a Sales & Marketing Manager in a dynamic and progressive organization.
Overview
2025
2025
years of professional experience
Work History
Sales Manager
E.A. Packing Industries Ltd
1 2016 - Current
- Reports to the MD
- Create and administer Sales & Marketing Strategy
- Project, develop and deliver the Sales budget;
- Ensure market penetration and continuous growth
- Proactively find and approach new customers as well as build relations with stakeholders
- Deliver performance management objectives, agreed business plans, budget, targets and reports on quarterly basis
- Perform account management and assessment of existing customers
- Initiate, maintain and enhance relationships with clients
- Carry out customer satisfaction surveys quarterly
- Analyze market data for all products - generate and present reports on the same
- Plan/carry out/support local sales activities with other organized marketing activities, e.g., product launches, promotions, advertising, exhibitions and telemarketing in the year based on approved marketing plan
- Any other duties asked to do from time to time
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Increased sales revenue by developing and implementing effective sales strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Sales Manager
Soko Smart Traders Limited
01.2020 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Attended industry events and conventions to expain sales opportunities.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Expanded market share by identifying and penetrating untapped markets.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Drove regional sales growth, implementing innovative marketing strategies and cultivating key partnerships.
- Secured lucrative contracts with major accounts, leveraging strong negotiation skills and deep industry knowledge.
- Boosted customer retention rates, establishing robust follow-up system and personalizing client interactions.
- Built relationships with customers and community to establish long-term business growth.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Business Development Manager
Skanem Interlabels
11.2013 - 12.2016
- Managing key accounts
- Reported to the MD
- Business development within East and Central Africa
- Project management and development on BOPP division
- Developing sales budget and sales forecast
- Enhancing business relations with our client
- Portfolio management for the company's clientele
- Development and implementation of marketing strategies for the company
- Handling client enquiries and correspondence regarding company product and services portfolio
Marketing Executive/Accounts Manager
Afriflex EA Ltd, Kenya
10.2010 - 10.2013
- Managing key accounts
- Reported to the MD
- Business development within East and Central Africa
- Developing sales budget and sales forecast
- Enhancing business relations with our client
- Portfolio management for the company's clientele
- Development and implementation of marketing strategies for the company
- Handling client enquiries and correspondence regarding company product and services portfolio
Sales Executive/Accounts Manager
Dilpack Kenya Ltd
05.2007 - 09.2010
Sales Executive
Decase Chemicals Ltd
10.2005 - 04.2007
Education
BCom - Marketing
St. Pauls University
Diploma - Sales & Marketing
Kenya Polytechnic University College
Skills
Tenacious
Proactive
Dedicated leader
Strong persuasive skills
High degree of personal integrity
Strong work ethic
Insightfulness
Strong problem solving skills
Analytical skills
Diplomatic attitude
Decisive attitude
Solution selling
Qualifications Summary
- A self-motivated leader and energetic team player with over 10 years Sales experience.
- Expert knowledge of S&M management practice and principles key to support business development.
- Versatile, multi-talented and cross selling skills.
- Extensive knowledge of the local and regional markets.
- Self-driven and able to deliver steep business production numbers.
- Profound time management skills and ability to plan and prioritise tasks and complete within schedule.
- Vast experience in packaging, labels and management of a large portfolio of corporate accounts.
- Strong team leadership, communication, organization and presentation skills and attention to detail.
- IT proficient, tools and software (MS Office Suite, Excel, PowerPoint, etc.)
- Ability to work well under pressure and meet strict deadlines.
Coreskillsstrengths
- Tenacious, proactive and dedicated leader
- Strong persuasive skills
- High degree of personal integrity
- Strong work ethic and insightfulness
- Strong problem solving and analytical skills
- Diplomatic and decisive attitude
Recenttrainingprofessionaldevelopment
- 10/01/16, Customer Service and Credit Control, FFF Consultants
- 09/01/16, Key Account Management Skills, Dolphins Training & Consultant Ltd
- 05/01/14, Presenting with confidence, in-house training
- 07/01/11, Risk Management for Line Managers, in-house training
- 01/01/08, Practical Team Leadership skills for Supervisors, Motivational Team Training consultants
Personal Information
- Citizenship: Kenyan
- Marital Status: Married
References
- Mary Kithoka, HR Manager, EAPI, 0722-205467, mkithoka@gmail.com
- Stephen Chege, Finance Manager, COPIA Kenya Ltd, 0722-899730, steeve.chege@gmail.com
- Julias Gatobu, Manufacturing Unit Manager, Nairobi Bottlers, 0722-354 845, aggatibu@gmail.com
- Alice Nguyo, HR Manager, Skanem Interlabels, 0722-484774, alice.nguyo@skanem.com
Timeline
Sales Manager
Soko Smart Traders Limited
01.2020 - Current
Business Development Manager
Skanem Interlabels
11.2013 - 12.2016
Marketing Executive/Accounts Manager
Afriflex EA Ltd, Kenya
10.2010 - 10.2013
Sales Executive/Accounts Manager
Dilpack Kenya Ltd
05.2007 - 09.2010
Sales Executive
Decase Chemicals Ltd
10.2005 - 04.2007
Diploma - Sales & Marketing
Kenya Polytechnic University College
Sales Manager
E.A. Packing Industries Ltd
1 2016 - Current
BCom - Marketing
St. Pauls University